Alonzo Has Just Been Assigned to Create a Blog to Use

question 1

Multiple Choice

Alonzo has just been assigned to create a blog to use for market research and viral marketing.What advice would you give him?

• A)Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.
• B)Use a variety of hard-sell tactics to get the word out about his company's products.
• C)Realize that blogs are useful for getting feedback only from customers,not industry experts.
• D)Alonzo should follow all these suggestions.

---

Definitions:

Rights Offer

A public issue of securities in which securities are first offered to existing shareholders. Also called a rights offering.

Price Greater Than Zero

A condition where the cost or value assigned to a product or service is above zero, indicating that it is not free.

Overprice

A scenario where the market price of an asset is higher than its intrinsic value due to speculation, misinformation or other factors.

Shareholder

An individual or entity that owns shares in a corporation, thus holding a portion of its equity.