Roger's Company Will Be Raising the Prices of Its Basic

question 64

Multiple Choice

Roger's company will be raising the prices of its basic services,and Roger must write to customers to inform them of these increases.What is the most important thing he should do when writing this message?

• A)Prove that all his competitors are raising prices too.
• B)Explain the reasons and hook the increase to benefits.
• C)Apologize to his customers.
• D)Promise a rate decrease in the future when the economy improves.

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Definitions:

Documentary Evidence

Written or printed records that are used to support the transactions recorded in the accounting system.

Trial Balance

An accounting report that lists all the balances of each ledger account at a point in time to ensure that debits equal credits as part of the double-entry bookkeeping system.

Adjustments

Modifications made to financial statements to correct errors, account for omitted transactions, or bring the statements in line with Generally Accepted Accounting Principles (GAAP).

Long-term Investments

Assets held for an extended period with the intention of achieving capital gains, dividends, or interest income.