The Manager of a Bookstore Plans to Use E-Mail to Send

question 64

Multiple Choice

The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?

• A)Leave the subject line blank so that readers will be curious enough to open the message.
• B)Build interest by placing the most important information near the end of the message.
• C)Send the e-mail sales message only to those who have given permission.
• D)Include at least eight to ten central selling points to overcome any resistance.

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Definitions:

Dramatic

Pertaining to behaviors or situations that are highly emotional, often exaggerated or intended to attract attention.

Somatic Symptom Disorder

A psychological disorder characterized by an excessive focus on physical symptoms, such as pain or fatigue, that cause significant distress or impairment.

Mindfulness

A mental state achieved by focusing one's awareness on the present moment, while calmly acknowledging and accepting one's feelings, thoughts, and bodily sensations.

Acceptance And Commitment Therapy

A form of psychotherapy that encourages individuals to accept their thoughts and feelings rather than fighting or feeling guilty for them.