The Most Important Information in a Press Release Should Be

question 2

Multiple Choice

The most important information in a press release should be ________.

• A)saved for the last paragraph for dramatic effect
• B)focused totally on selling the writer's company and its products
• C)presented early
• D)highlighted briefly in the middle paragraphs

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Definitions:

Vividness

The quality of being strikingly bright, full of life, or very clear and detailed in perception.

Big Data

Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Analytics

The systematic statistical analysis of data or statistics to identify patterns, trends, and insights.

General Motors

A multinational corporation that designs, manufactures, markets, and distributes vehicles and vehicle parts.