As Facebook and Other Social Media Sites Grow in Users

question 1

Multiple Choice

As Facebook and other social media sites grow in users and popularity

• A)There has been wide agreement that the expectation of privacy in those sites is nonexistent.
• B)The sites have gotten more and more protective of their user's information.
• C)Many user's have been unhappy with the privacy policies of the sites.
• D)The sites have eliminated privacy policies as they were the source of too many lawsuits.

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Definitions:

Objective and Task

A method of setting marketing or advertising budgets based on defining specific objectives and estimating the cost of tasks required to achieve them.

All-You-Can-Afford

A marketing or pricing strategy in which the price of a product or service is determined by the customer's ability to pay, often used in non-profit or donation-based scenarios.

Linear Forecast

A prediction method that uses historical data to fit a straight line and project future trends in demand, sales, or other financial indicators.

Hierarchy of Effects

A theoretical model designed to explain the process by which individuals move from lack of awareness about a product to actual purchase behavior.