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The Equal Pay Act requires that employees of Native American ancestry and employees of Italian ancestry be paid equally for equal work.
Attitudinal Loyalty
Customer loyalty based on positive feelings and attitudes towards a brand rather than on habit or convenience.
Transactional Satisfaction
The degree of contentment a customer feels after making a purchase, focusing on the specific transaction rather than the overall relationship with the brand.
Cross-selling
The practice of selling an additional product or service to an existing customer, often related to their original purchase.
Word-of-Mouth Referrals
The natural spreading of product or service recommendations from one person to another, often considered a powerful marketing tool due to its trustworthiness.
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