Mickey Has Been Drinking More and More Alcohol Lately and His

question 54

Multiple Choice

Mickey has been drinking more and more alcohol lately and his fraternity brothers have noticed. He used to have one or two beers a night, but lately he's up to 5 or 6. When they confront him and suggest that he should tone down his drinking, Mickey laughs and says "Guys, it's a fraternity. I don't have a problem!" and he goes back to his room to have a beer. Mickey may be using the defense mechanism of ________.

• A)intellectualization
• B)compensation
• C)sublimation
• D)denial

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Definitions:

Bundling

The practice of selling two or more products or services together as a single package, often at a discounted rate.

All-you-can-eat Salad Bar

A service model in restaurants where customers pay a fixed price to consume as much salad as they wish from a variety of options.

Price Discrimination

The strategy of selling the same product to different customers at different prices based on willingness to pay.

Tying

A sales practice where a seller requires the purchase of one product to buy another, often used to leverage market power from one product to promote another.