Examlex
What is partitioning?
Involvement
The personal, financial, and social significance of the decision being made.
Low-involvement Products
Goods and services that require minimal thought and effort from the consumer before being purchased, often due to their low cost or frequent use.
In-store Promotion
Marketing strategies implemented within physical retail locations to increase product awareness and stimulate sales.
Television Commercials
Short visual advertisements that are broadcasted on television to promote products, services, or ideas to a wide audience.
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