Global Localization Means That a Successful Global Marketer Must Have

question 40

True/False

Global localization means that a successful global marketer must have the ability to think locally and act globally.

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Definitions:

Product Advantage

The benefits or superior features that make a product more desirable to consumers compared to competitors' offerings.

Buyer

An individual or entity that purchases goods or services for personal use or for the purpose of resale.

Purchase

The action of acquiring goods or services in exchange for money, constituting a basic activity in commerce and trade.

CiCi's Pizza

A chain of American buffet restaurants specializing in pizza, offering various types of pizza, pasta, salads, and desserts.