Examples of Effective Global Marketing by McDonald's Include Both Standardized

question 55

Multiple Choice

Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements.Which of the following does NOT represent a localized element?

• A)It serves McAloo tikki potato burger in India.
• B)It uses advertising slogan "I'm lovin' it."
• C)It operates themed dining cars on the Swiss national rail system.
• D)It has home delivery service in India.
• E)It has slang nicknames such as MakDo in Philippines and McDo in France.

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Definitions:

Frequency Distribution

A statistical analysis that shows how often each different value in a set of data occurs.

Original Observations

Refers to the initial set of data or measurements collected in a study or experiment before any manipulation or analysis.

Grouped

The categorization of data into intervals, often used in statistical analysis to simplify raw data sets.

Graphical Presentation

The visual display of data using charts, graphs, maps, and other graphical formats to simplify interpretation.