Nike Recently Adopted the Slogan "Here I Am" for Its

question 27

Multiple Choice

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:

• A)the famous slogan did not have accurate translation in European languages.
• B)Europeans do not like tag lines that portray American thinking.
• C)college-age women in Europe are not as competitive about sports as men are.
• D)the old slogan conveys superiority of men over women.
• E)European women want to differentiate themselves from men.

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Definitions:

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