The Former Chairman of Nestlé Recently Told an Interviewer: "We

question 9

Multiple Choice

The former chairman of Nestlé recently told an interviewer: "We are food and beverages.We are not running bicycle shops.Even in food we are not in all fields.There are certain areas we do not touch.Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?

• A)customer value
• B)competitive advantage
• C)focus on specific food and beverages
• D)myopia
• E)policy of dealing only with Swiss businesses

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Definitions:

Social Classes

A ranking of people into higher or lower positions of respect.