One Writer Suggested That Some Themes Are Universal and Could

question 30

Multiple Choice

One writer suggested that some themes are universal and could be used in advertising around the globe.Examples of this theme include all of the following except:

• A)the desire to be beautiful.
• B)the desire to be healthy.
• C)the desire to be free of pain.
• D)the desire to copy others.
• E)the love of mother and child.

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Definitions:

Self-Fulfilling Prophecy

A forecast that, through a cycle of belief influencing actions, becomes a reality because of the positive reinforcement between what is believed and how one behaves.

Expectations

Beliefs or forecasts about future events or behaviors based on past experiences or societal norms.

Behavior

The behavior or response of people or groups when they encounter stimuli that are either internal or external.

Golem Effect

A psychological phenomenon where lower expectations placed upon individuals lead to poorer performance outcomes, contrasting the Pygmalion effect.