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Using Averages Alone, It Is Possible to Underestimate a Market's

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Using averages alone, it is possible to underestimate a market's potential, for example, fast-growing, higher-income segments are present both in India and China.


Definitions:

Accumulated Depreciation

The cumulative amount of depreciation expense recorded for an asset from the time of its acquisition.

Contra Asset

An account on a company's balance sheet that reduces the value of a related asset, such as accumulated depreciation.

Expense Account

An account that records the costs incurred by a business in the process of earning revenue, part of the company's income statement.

Adjusting Entry

A record added in the books at the closing of an accounting cycle to note any unrecorded earnings or expenditures during that time.

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