Procter & Gamble Has Identified a Group of Consumers in Europe

question 39

Multiple Choice

Procter & Gamble has identified a group of consumers in Europe who are willing to pay premium prices for pet food that will improve the health of their pets.This is an example of ________ segmentation.

• A)demographic
• B)psychographic
• C)ethnic
• D)behavioral
• E)benefit

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Definitions:

Selling and Administrative Costs

Expenses related to the selling of products or services and the general administrative activities of a business.

Markup Percentage

The proportion added onto the purchase price of goods to accommodate for overhead costs and gain profit.

Product Cost Method

An accounting technique that assigns all costs associated with production to the products, including materials, labor, and overhead.

Variable Cost Method

An accounting method that allocates costs to goods produced based on variable costs, which change with the level of production.