________ Represent(s)a Market Entry Strategy Whereby One Company Permits a Foreign

question 28

Multiple Choice

________ represent(s) a market entry strategy whereby one company permits a foreign company to make use of its patents,know-how,technology,company name,or other intangible assets in return for a royalty payment.

• A) Joint ventures
• B) One-hundred-percent ownership
• C) Licensing
• D) Exporting
• E) Global strategic alliances

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Definitions:

Entitlement/Exploitativeness

A cognitive belief that one deserves more than others, often associated with manipulative and self-centered behavior.

Leadership/Authority

The ability or power to guide or direct others, often associated with a position of control or governance within a group or organization.

Self-sufficiency

The ability to fulfill all of one’s needs without reliance on others.

Self-esteem

An individual's subjective evaluation of their own worth or abilities.