The Marketers of Corona Beer Achieved Great Success in the U.S.market

question 60

Multiple Choice

The marketers of Corona beer achieved great success in the U.S.market by:

• A) retaining the bottle design originally used in Mexico.
• B) hiring Hispanic movie stars as endorsers.
• C) distributing Corona in returnable bottles.
• D) changing the brewing recipe to conform to American palates.
• E) having the label in Spanish language.

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Definitions:

Cosmetics Companies

Businesses that manufacture and sell beauty and personal care products intended to enhance or alter appearances.

High Quality

Describes products or services that meet or exceed predetermined standards of excellence.