Colgate's Total Is a New Toothpaste Brand Whose Formulation,imagery,and Consumer

question 91

Multiple Choice

Colgate's Total is a new toothpaste brand whose formulation,imagery,and consumer appeal were designed from the beginning to translate across national boundaries.Which strategy did Colgate use with Total?

• A)product-communications extension
• B)product extension-communications adaptation
• C)product adaptation-communications extension
• D)dual adaptation
• E)product innovation

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Definitions:

PDCA Cycle

A method of process improvement comprising four steps: Plan, Do, Check, and Act.

Deming

Refers to W. Edwards Deming, a statistician and quality control expert who developed principles for improving business processes and product quality.

Pareto Analysis

A statistical technique in decision-making used to select a limited number of tasks that produce significant overall effect.

TQM Tool

A technique, method, or process used in Total Quality Management to improve quality and performance in an organization.