The Formulation,imagery,and Consumer Appeal of Colgate's Total Brand Toothpaste Were

question 85

Multiple Choice

The formulation,imagery,and consumer appeal of Colgate's Total brand toothpaste were designed to translate across national boundaries.This new global brand represents which type of product innovation?

• A)discontinuous innovation
• B)dynamically continuous innovation
• C)continuous innovation
• D)comparative innovation
• E)dynamically discontinuous innovation

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Definitions:

Retailer

A business or person that sells goods to consumers for personal or household use.

Faulty Design

A flaw in the planning and execution of a product, building, or system that leads to it not functioning as intended.

After Sales Service

Support provided by a company after a customer has purchased a product, including maintenance, repair services, and assistance.

Bundled

A marketing strategy wherein multiple products or services are packaged together and sold at a single price, often offered to encourage purchase.