After Four Years of Product Development, Procter & Gamble Recently

question 40

Multiple Choice

After four years of product development, Procter & Gamble recently introduced a new, improved disposable diaper. Pampers Rash Guard diapers are designed to prevent diaper rash and represent the first time a company has made a medical claim for its diapers. What kind of innovation do the new diapers represent?

• A)platform-based innovation
• B)dynamically continuous innovation
• C)discontinuous innovation
• D)continuous innovation
• E)none of the above

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Definitions:

Average Total Cost

The total cost of production divided by the number of goods produced, representing the cost per unit of output.

Product Variety

The range of different products or services offered by a company or available in a market, catering to diverse customer tastes and needs.

Allocative Efficiency

A state of the economy in which production represents consumer preferences; in particular, every good or service is produced up to the point where the last unit provides a marginal benefit to society equal to the marginal cost of producing it.

Monopolistically Competitive

A competitive framework where numerous companies offer goods that are alike but not the same, leading to competition revolving around quality, price, and brand recognition.