Which of the Following Is Not an Advantage of Using

question 31

Multiple Choice

Which of the following is not an advantage of using sales promotions?

• A)provides a tangible incentive to buyers
• B)provides accountability to marketing managers
• C)enables company to build its database
• D)builds long-term brand awareness
• E)develops relationship with customers

---

Definitions:

Customer Response Time

The duration it takes for a business to reply to a customer inquiry or request.

Customer Profitability Analysis

The process of determining the profit or loss attributed to a particular customer, identifying which relationships are most beneficial.

Product Contribution Analysis

A financial evaluation technique that assesses how individual products contribute to the overall profit of a company based on their contribution margins.

Break-Even Time

The period it takes for a business or project to generate enough revenue to cover all its costs and start producing a profit.