In Chinese Markets,Nike Had a Problem Using the "Just Do

question 17

Multiple Choice

In Chinese markets,Nike had a problem using the "Just Do It" attitude which was not found to be appropriate.Finally,Nike decided to use Chinese athletes in their promotion.This type of adaptation was needed due to:

• A) Chinese do not wear running shoes.
• B) ingrained Chinese values which respect authority.
• C) Chinese athletes use Nike shoes.
• D) "Just do it" in Chinese has a negative connotation.
• E) parents do not want their children to see such ads.

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