Which of the Following Would Not Be Taken into Account

question 69

Multiple Choice

Which of the following would not be taken into account by a company using an ethnocentric approach to pricing decisions?

• A)the possibility of implementing a penetration strategy
• B)profitable price points that could be tied to local sourcing as opposed to home-country sourcing
• C)integration of price with other marketing mix elements
• D)factors unique to individual country markets
• E)none of the above would be taken into account by a company using ethnocentric pricing

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