Channel Strategy in a Global Marketing Program Must Fit the Company's

question 55

True/False

Channel strategy in a global marketing program must fit the company's competitive position and overall marketing objectives in each national market.

---

Definitions:

Food Intake

The consumption of food and beverages as a means of nutrition and sustenance for the body.

Stimulus Generalization

The process by which a response conditioned to one stimulus is evoked by similar, but not identical, stimuli.

Higher-Order Conditioning

Higher-order conditioning is a form of learning in which a stimulus is paired with a previously conditioned stimulus, leading to an association and conditioned response to the new stimulus, even though it was never directly associated with the unconditioned stimulus.

Sensory Preconditioning

A learning process where a neutral stimulus becomes capable of eliciting a response after being paired with another stimulus that naturally evokes a reaction.