Gillette Markets Its Flagship MACH3 Razor in More Than 100

question 43

Multiple Choice

Gillette markets its flagship MACH3 razor in more than 100 countries around the world. The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design, the MACH3 typically costs more than other wet-shaving systems. Which generic strategy is evident in Gillette's global marketing effort of MACH3?

• A)cost leadership
• B)differentiation
• C)cost focus
• D)focused differentiation
• E)consumer focus

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