Which of the Following Most Accurately Describes the Relative Length

question 28

Multiple Choice

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

• A)Consumer channels tend to be longer (consist of more intermediaries)than industrial channels.
• B)Industrial channels tend to be longer (consist of more intermediaries)than consumer channels.
• C)Both consumer and industrial channels tend to be long (consist of several intermediaries).
• D)Both consumer and industrial channels tend to be short (consist of few intermediaries).
• E)Consumer channels tend to be shorter (consist of few intermediaries)than the industrial channels.

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