When Does Technology-Enabled Relationship Management Occur

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The Answer is Technology-enabled relationship management is important when promoting and selling on the Web. Technology-enabled relationship management occurs when a firm obtains detailed information about a customer's behavior, preferences, needs, and buying patterns and uses that information to set prices, negotiate terms, tailor promotions, add product features, and otherwise customize its entire relationship with that customer.

When Does Technology-Enabled Relationship Management Occur

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