Which of the Following Is Not Characteristic of Mass Marketing

question 8

Multiple Choice

Which of the following is not characteristic of mass marketing?

• A)Product benefits do not typically include home delivery.
• B)Advertising is used to generate an immediate inquiry or purchase.
• C)Repetition of ads is the key to awareness and remembering.
• D)The customer perceives relatively little risk.
• E)Purchase action is deferred.

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Definitions:

Early Maturation

The process of reaching physical and sexual development sooner than what is considered typical for a particular age group.

Contrasting Effects

Refers to the phenomenon where different stimuli or conditions produce opposite or varying outcomes in behavior or responses.

Adolescent Development

The physical, psychological, and social growth and changes that occur during the period from puberty to legal adulthood.

Gradual

Occurring in small stages, degrees, or increments; not sudden or rapid.