In Michael Porter's Model, "Buyers" Refers to Manufacturers (E

question 32

True/False

In Michael Porter's model, "buyers" refers to manufacturers (e.g., GM)and retailers (e.g.Wal-Mart), rather than consumers.

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Definitions:

Gatekeeper

A person who controls access to the media and decides if a story or news item will be published, posted, or put on the air at a TV or radio station, for example, an editor, producer, or reporter.

Opinion Leader

An individual who has the ability to influence the opinions, beliefs, or behaviors of others due to their authority, knowledge, position, or relationship.

Pew Research Center

A nonpartisan fact tank that conducts public opinion polling, demographic research, and content analysis to inform the public about issues, attitudes, and trends shaping the world.

Newspaper Industry

The Newspaper Industry comprises companies and entities that publish newspapers, which are scheduled publications containing news, information, and advertising.