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Rugman and D'Cruz have developed an alternative framework to Porter's five forces model.The framework,based on business networks,is called:
Collusion
A secretive or illegal agreement between parties to limit competition by deceiving, misleading, or defrauding others of their legal rights, or to obtain an objective forbidden by law.
Winner's Curse
A situation in an auction where the winning bid exceeds the intrinsic value or true worth of an item.
Sequential Entry
A market entry strategy where businesses or competitors enter a market one after another, as opposed to entering simultaneously.
Marketing Rights
The permissions or licenses purchased or acquired by entities to promote, sell, or distribute a product or service.
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