Which of the Following Is Not a Step in the Strategic/consultative

question 50

Multiple Choice

Which of the following is not a step in the strategic/consultative selling model?

• A) develop a marketing mix
• B) develop a personal selling philosophy
• C) develop a product strategy
• D) develop a relationship strategy
• E) develop a presentation strategy

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Definitions:

Sales Forecast

An estimate of the sales volumes, and often revenues, that a company expects to achieve within a specific period.

Unit Sales

The total number of individual items sold in a given period.

Value-Based Pricing

A pricing strategy where the price of a product or service is determined primarily by the perceived value to the customer rather than the cost of production.

Useful Life

The expected period of time during which an asset is useful to the owner for the purpose for which it was acquired, often impacting depreciation calculations.