Because of Its Size and Presence in More Than 200

question 62

Essay

Because of its size and presence in more than 200 countries,the Coca-Cola Company is often the target of anti-globalization protests.Giving examples,show how negative publicity affects global marketers.

---

Definitions:

Stock Portfolio

A collection of stocks owned by an individual or an institution, diversified across various sectors.

Developed Countries

Nations with high levels of industrialization, a high standard of living, and developed infrastructure.

Industrialization

The process by which an economy is transformed from primarily agricultural to one based on the manufacturing of goods, involving increased mechanization.