Instructions: Identify the Following Term(s)

question 9

Short Answer

Instructions: Identify the following term(s).
Sima Qian

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Definitions:

Market-Entry Strategies

Plans developed by businesses to enter new markets and establish a presence in them.

Global Sourcing

The purchase of materials or services from around the world for local use.

Licensing/Franchising

A business method where a company (franchisor) allows others (franchisees) to operate a business using its trademark, model, and processes in exchange for a fee.

Cultural Awareness

The understanding and recognition of the differences and similarities between various cultures, including beliefs, values, practices, and social norms.