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Application of Skills
Directions: Apply the knowledge you have gained from Chapter 8 to select the best answer to the questions about the following reading passage.
Just Another Night
1 It was just another night at the frat house. The drinking started early and usually didn't stop until dawn. One of my brothers, a popular easy-going guy named Ryan-not usually much of a drinker-was celebrating a big birthday: his twenty-first. Egged on by the hooting crowd, Ryan bolted down one drink after another, after another, after another.
2 By the time Ryan reached 12 drinks, he was slurring his words. As he kept chugging drinks, his face looked flushed; he started sweating heavily. When Ryan lurched to his feet, he swayed unsteadily for a few moments and then collapsed. At first everyone laughed. Then we tried to revive him. We couldn't.
3 "He's not breathing!" I shouted. Someone called 911, and paramedics rushed Ryan to the nearest hospital. His blood-alcohol concentration was several times above the legal limit. Despite intensive efforts by the medical team, nothing helped. Ryan's twenty-first birthday was his last. Our party was over.
-adapted from Hales, An Invitation to Health: Choosing to Change , p. 377
The climax of the story occurs when
Starwood Preferred Guest Program
A loyalty program offered by Starwood Hotels, providing rewards and benefits to frequent guests. (Please note: As of my last update, Marriott International has acquired Starwood Hotels, and the program may have been integrated into Marriott's loyalty program.)
Target
A defined set of buyers that a corporation directs its offerings towards.
Customer Service
A direct one-on-one interaction between a consumer and a representative of the company aimed at enhancing the customer's experience.
Relationship Marketing
A strategy designed to foster customer loyalty, interaction and long-term engagement, developing strong connections with customers by providing them with information directly suited to their needs and interests.
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