How Did Coke Get Better Numbers in the Test Market

question 61

Multiple Choice

How did Coke get better numbers in the test market?

• A) It seasonalized the numbers
• B) It altered the numbers
• C) A marketing consultant used the Boys and Girls Clubs to get customers into Burger King to buy Frozen Coke value meals
• D) Its own employees bought Frozen Coke value meals

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Definitions:

Discount Rate

The interest rate used to determine the present value of future cash flows in discounted cash flow analysis.

Cash Flows

The movement of funds in and out of a company or financial entity, crucial for assessing its financial health.

Present Values

The current worth of a future sum of money or stream of cash flows, given a specified rate of return.

Time Lines

Schedules or timelines outlining the sequence and duration of tasks or events.