Examlex
Compared to IACs, LDCs are often characterized by:
People
In a marketing context, refers to the customers, employees, management, and other stakeholders involved in a business's operations and success.
Marketing Mix
The set of controllable marketing variables that a company uses to influence consumer response, traditionally categorized as product, price, place, and promotion.
Competitors' Products
Goods or services offered by rivals in the same market that compete for the same customer base or market share as one's own products.
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