Examlex
Which of the following is a portable, personal computer designed to fit on your lap?
Need Recognition
The initial step in the consumer decision process that occurs when a consumer identifies a difference between their current state and a desired state.
Visible or Symbolic
Refers to methods of communication or expression where meanings are either directly observable or represented through symbols.
Social Risk
The potential for an individual to experience loss or damage to their social status, relationships, or respect within a community.
Functional Risk
The potential for a product or service to fail to perform its intended purpose, causing inconvenience or loss to the consumer.
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