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Dr Quillan Is Measuring the Point at Which an Infant

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Dr. Quillan is measuring the point at which an infant can no longer differentiate between a striped-patterned stimulus and a gray square. Dr. Quillan is probably attempting to measure the infant's


Definitions:

Selective Demand

Demands aimed at persuading customers to buy specific brands or products instead of general product categories.

Primary Demand

The overall demand for a product category or industry, as opposed to demand for a specific brand within that category.

Generic Demand

The overall demand for a category of products or services, not linked to any specific brand or model.

Product Class

A broad category of products that serve a similar function or are targeted at a similar customer segment.

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