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Dr. Quillan is measuring the point at which an infant can no longer differentiate between a striped-patterned stimulus and a gray square. Dr. Quillan is probably attempting to measure the infant's
Selective Demand
Demands aimed at persuading customers to buy specific brands or products instead of general product categories.
Primary Demand
The overall demand for a product category or industry, as opposed to demand for a specific brand within that category.
Generic Demand
The overall demand for a category of products or services, not linked to any specific brand or model.
Product Class
A broad category of products that serve a similar function or are targeted at a similar customer segment.
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