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Infrastructure
The basic physical and organizational structures and facilities (e.g., buildings, roads, power supplies) needed for the operation of a society or enterprise.
Trialability
Refers to the degree to which an innovation can be experimented with on a limited basis before its full-scale adoption.
Free Samples
Products given to consumers free of charge to introduce new offerings and encourage trial and purchase.
Disruptive Technology
An innovation that significantly alters the way that industries operate, often displacing established products.
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