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In Outline view, what is the highest level?
Cultural Characteristics
The unique traits, behaviors, beliefs, values, and norms that define and distinguish one culture from another.
Differentiated Marketing
A marketing strategy where a company targets several market segments with specific products or campaigns tailored to each segment.
Global Company
A business entity that operates in multiple countries across the world, often having a centralized headquarters but local offices and factories.
Localizing
The process of adapting a product, content, or service to meet the language, cultural, and other requirements of a specific target market.
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