Examlex
Which type of site acts as a gateway to the web and offers an array of services including searching, email, shopping, news, and organized links to web resources?
Importance Weights
A concept in decision-making and analysis that refers to the relative significance or contribution of various factors or criteria in evaluating outcomes or making choices.
Multi-Attribute Attitude Models
Psychological models used to predict consumer attitudes and behaviors by analyzing specific beliefs related to several attributes of a product or service.
Fishbein Model
A model in psychology that predicts behaviors based on the strength and evaluation of beliefs about the behavior's outcome, integrating attitudes and norms.
Salient Beliefs
Prominent or most noticeable beliefs held by an individual which strongly influence attitudes and behavior.
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