Behavioral Patterns and Values That Characterize a Group of Consumers

question 82

Multiple Choice

Behavioral patterns and values that characterize a group of consumers in a target market are called

• A) reference groups.
• B) cultures.
• C) social classes.
• D) perceptual categories.

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Definitions:

Multichannel Marketer

A strategy that uses multiple channels to reach and sell to customers, including online, in-store, mobile, catalog, and more.

Clinique Division

A specific segment of Estée Lauder Companies focused on manufacturing and marketing skincare, cosmetics, toiletries, and fragrances.

Consumer Journey Map

A visual or graphical representation of the steps a consumer takes from becoming aware of a need or desire, through research, evaluation, purchase, and post-purchase behaviors.

Multichannel Marketing

A marketing strategy that involves interacting with customers using a combination of indirect and direct communication channels.