The Three Main Considerations in Structuring a Channel of Distribution

question 39

True/False

The three main considerations in structuring a channel of distribution are cost,coverage,and customer service.

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Definitions:

Consumer Surplus

The divergence in total potential expenditure consumers are ready to make on a good or service against actual expenses incurred.

Welfare Economics

A branch of economics that focuses on the optimal allocation of resources and goods and aims to evaluate social welfare.

Equilibrium Price

The cost point where the amount of a product or service sought by consumers matches the amount available from producers.

Willingness to Pay

The maximum amount a consumer is prepared to spend for a good or service.