Molly Has Had Repeated Positive Experiences with Her Local Coffee

question 61

Multiple Choice

Molly has had repeated positive experiences with her local coffee shop. They suggest new flavors, call her by her first name, and donate to a local charity that Molly supports. Molly's experiences, as a result, contribute to the firm's CRM

• A) organizational culture.
• B) customer cost.
• C) value equation.
• D) customer satisfaction.

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