What Is a Target Audience

question 10

Essay

What is a target audience?

---

Definitions:

CVP Income Statement

A variant of the income statement based on cost-volume-profit analysis, highlighting how costs and volume affect profit.

Margin of Safety

The difference between actual or projected sales and the break-even point, used as a measure of risk reduction.

Contribution Margin Ratio

The percentage of sales that exceeds variable costs, showing how much revenue is available to cover fixed costs and generate profit.

Fixed Costs

Costs that remain constant regardless of a company's level of activity, including expenses like rent, salaries, and insurance.