Why Is the Social Technographics Ladder Useful

question 9

Multiple Choice

Why is the Social Technographics Ladder useful?

• A) It helps identify what social sites are most useful for a company.
• B) It provides a set of persona profiles for a company to reference.
• C) It allows a company to identify why people are using social media.
• D) It replaces other more time-consuming persona development processes.
• E) It confirms that social media is used primarily by Generation Y.

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Definitions:

Tricyclics

A class of antidepressant medications that work by increasing levels of norepinephrine and serotonin in the brain to improve mood.

SSRIs

Selective Serotonin Reuptake Inhibitors, a class of drugs commonly used to treat depression and anxiety disorders by increasing serotonin levels in the brain.

Reinforcement

In operant conditioning, what occurs when a behaviour increases in frequency as a result of consistent consequences.

Problem Solving

The process of identifying solutions to specific issues by applying appropriate techniques or knowledge.