Why Should Firms Consider Investing in a Presence on Larger

question 8

Multiple Choice

Why should firms consider investing in a presence on larger social networks?

• A) They set social media trends and have the largest audiences.
• B) It is where the competition is.
• C) It is where good content has the best chance of being shared.
• D) It is where the consumers are.
• E) They will likely grow, so a presence there will pay off in the future.

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Definitions:

Basaltic Lava

A type of magma or lava that is low in silica and has a relatively low viscosity, leading to smoother flow characteristics.

Obsidian/Glass

A natural volcanic glass formed from the rapid cooling of acidic lava, known for its conchoidal fracture and sharp edges.

Ash

Fine particles of volcanic rock and glass created during volcanic explosions, which can be carried long distances by the wind.

Explosive Eruptions

Volcanic eruptions characterized by the violent expulsion of gases, lava, and rock fragments from a volcano.