When Marketing on Twitter, Brands Should

question 1

Multiple Choice

When marketing on Twitter, brands should :

• A) a void offering special deals.
• B) e nsure that they provide plenty of product announcements and promotions.
• C) f ocus on relationships.
• D) i gnore feedback and comments from other Twitter users.
• E) n ever retweet.

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Definitions:

Appropriate Behaviour

Actions or conduct that are considered suitable or expected in a particular social or professional context.

Strategic Management

The ongoing planning, monitoring, analysis, and assessment of all that is necessary for an organization to meet its goals and objectives.

Competitive Advantage

A unique attribute or capability that allows an organization to outperform its competitors, leading to greater sales or margins and/or market share.

Changing Times

Refers to periods of significant transformation in society, economy, technology, or culture that impact individuals and organizations.