Why Is Twitter a Useful Channel for Building Personas

question 14

Multiple Choice

Why is Twitter a useful channel for building personas?

• A) The hashtag is an important tool for identifying personas.
• B) It allows a marketer to listen to what the target audience is talking about, and develop personas based on those topics.
• C) The search function allows a marketer to easily study different users and their interests.
• D) The ability to directly contact users allows marketers to connect with personas directly.
• E) Marketers can develop personas based on the topics most discussed in its Twitter stream.

---

Definitions:

Signaling Molecules

Chemicals released by cells that communicate and coordinate actions across the body or between organisms, crucial in many biological processes.

Histamine

A compound released by cells in response to injury and in allergic and inflammatory reactions, causing contraction of smooth muscle and dilation of capillaries.

Prostaglandins

A group of physiologically active lipid compounds that have diverse hormone-like effects in animals.

Sensory Stimulus

An external or internal event or factor that initiates a sensory response in an organism, leading to a potential change in behavior or physiological state.