What Was the Main Challenge Facing the Creators of the Old

question 21

Multiple Choice

What was the main challenge facing the creators of the Old Spice Guy video?

• A) Convincing men to buy Old Spice
• B) Illustrating that the Old Spice brand was not old and out of date
• C) Promoting the videos on other social channels while still reaching YouTube influencers
• D) Positioning the body wash as masculine while marketing to women
• E) Creating the video content quickly enough for the social media responses to appear timely

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Definitions:

Decreasing-cost Industry

An industry in which the average cost of production decreases as the total volume of production in the industry increases.

LCD Televisions

A type of television using Liquid Crystal Display technology to produce images, known for its thin profile and energy efficiency.

Market Price

The ongoing price level for buying or selling goods or services in a market setting.

Long-run Supply Curve

A graphical representation showing the relationship between the price of a good and the amount of the good that suppliers are willing to produce, taking into account adjustments in all factors of production.